Creative Director, Creative Services Director, Two Graphic Designers, Copywriter

Collaborators: Developers, Architects, Landscape Architect, MEP Engineers, Property Manager, and General Contractor

• Coordinate proposal development and consultant submissions

• Develop brand identity and positioning

• Build a website for community engagement and outreach

• Create social media assets and marketing materials

• Design presentations and additional materials for community events and ANC meetings

• Coordinated all proposal workflows and submissions across a multi-disciplinary team

• Created and managed an internal instructions and protocol guide, proposal outline, responsibility matrix and shared Google Drive

• Assigned responsibilities through a detailed RFP outline to ensure accountability and timely delivery

• Directed design execution for branding, web, and community-facing materials

• Contributed to the copywriting, asset prep, and posting schedule for social media and web content

• Led all recurring team check-ins and meetings

The redevelopment of the Frank D. Reeves Center required a proposal that balanced cultural sensitivity, community accountability, and civic vision. I worked closely with the Reeves CMC team to ensure every touchpoint—visual, verbal, and strategic—was aligned with that goal.

To maintain alignment throughout the process I created a cloud drive that served as the main hub of the project. In addition to storing all major files for the proposal, I created a detailed responsibilities matrix, a structured file system for draft reviews, and a process document outlining file naming and versioning, step-by-step upload instructions and comment protocols.

I scheduled and led weekly touchpoints with fixed agendas to discuss overall progress, follow-up on deliverables and keep the team accountable. I created an RFP outline that broke down each section and assigned deliverables to each consultant/collaborator. These strategies allowed the team to navigate a complex process without compromising on quality, or falling prey to common RFP pitfalls.

A strong brand identity was developed early on and applied consistently across platforms, from proposal covers and posters to web and social. Key messaging emphasized cultural impact, community investment, and architectural excellence.

The proposal process unfolded in two fast-paced phases, lasting 2 months and 1 month respectively. In that time, we developed a robust communications toolkit: presentations for ANC meetings, posters for community engagement, social media templates, and a live website that gathered feedback and kept residents informed of the latest news regarding the proposal.

• Produced a 72-page RFP submission supported by 7+ presentation decks, 6 posters, a dedicated website, and a coordinated social media campaign

• Project awarded and celebrated by the local community

• Brand and assets are used periodically for public outreach and updates

• Website remains active helping raise awareness and allows the community to communicate with the development team