Motion Graphics & Digital Design — Agency: Michael Marshall Design
Unfolding Change to Create Educational Champions
An animated explainer video designed to introduce Flamboyan Foundation’s REAL Family Engagement initiative through dynamic visuals, inclusive characters, and a values-driven narrative.
Project Highlights:
Directed creative development of a flagship video explaining Flamboyan’s REAL Family Engagement (RFE) initiative
Developed a detailed storyboard for both animation and visual storytelling
Oversaw script feedback, voiceover production, and final delivery
Managed consultants for animation and sound design, maintaining quality control and creative consistency
Final product debuted at the 2024 National Family Engagement Summit
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Flamboyan Foundation, a national leader working in Puerto Rico, Washington DC, and across the country in advancing educational equity by strengthening family-school partnerships, particularly for students most impacted by systemic inequities.
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Creative Services Director, Animator, Graphic Designer, Sound Designer, Client Stakeholders
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Develop visual storytelling concept for motion graphics video
Create storyboard and provide direction on script refinement
Manage all creative approvals, vendor coordination, and production timeline
Deliver final animated video for use at conferences, trainings, and digital platforms
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Coordinated and managed entire creative and production process
Directed voiceover session with Flamboyan team member, providing creative guidance in studio
Led stakeholder engagement, project timelines, budget adherence, and consultant coordination
Provided art direction and created a storyboard that emphasized diversity, modern families, and community-centered values
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With a finalized script and a mission to share their major initiative with a broader audience, Flamboyan entrusted us to bring the REAL Family Engagement (RFE) story to life.
We began with a workshop to refine the script and establish a design direction. Alongside a designer, I developed a comprehensive visual storyboard that mapped each scene with attention to goal alignment, narrative clarity, and creativity. Biweekly meetings with the client allowed us to review rough cuts and incorporate feedback on movement, characters, color, and composition.
Our process followed an Agile-inspired workflow, enabling creative flexibility while keeping the project on schedule and aligned with stakeholder expectations. Throughout this time I managed two separate vendors and our in-house design time each responsible for delivering key facets of the finished product.
Visually, we drew from the existing RFE brand identity—triangles and vibrant palettes—using origami as a metaphor for discovery and growth. Characters interact with shapes in unique ways, building toward the core message: that a shared vision, across diverse families and communities, can create an equitable world. The video was visually engaging, emotionally resonant, and strategically aligned with Flamboyan’s goals.
The final product premiered at the 2024 National Family Engagement Summit and was used to promote the initiative throughout Flamboyan’s partner network.
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Premiered at the 2024 National Family Engagement Summit
