Brand Identity, Web Design & Digital Assets — Agency: Michael Marshall Design
Rebranding a Historic Legacy
A high-stakes rebrand unifying two philanthropic powerhouses into a bold, community-forward identity. The project aligned mission, messaging, and digital presence achieving incredible consensus between executive stakeholder groups.
Project Highlights:
Coordinated the launch of a new name, tagline, mission, and messaging platform for a 30+ years legacy nonprofit
Led discovery efforts with 20+ stakeholders, including board members, partners, and executive directors, via interviews, workshops, and surveys
Developed, priced and submitted winning proposal for $100K+ RFP
Delivered a full visual identity system and brand guidelines to support both internal consistency and external recognition
Supported rollout through a live launch event and integrated digital campaign
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Youth Invest Partners, a newly unified organization formed through the strategic alliance of Venture Philanthropy Partners and Raise DC, focused on advancing youth opportunity through philanthropic investment.
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Executive Stakeholders, Board Members, Client Representatives, Creative Director, Creative Services Director, two Senior Designers, Copywriter, Web Consultant
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Conduct brand audit, stakeholder research, and naming exploration
Develop new name, logo, messaging framework, and identity system
Design and build responsive website and digital assets
Create comprehensive launch collateral and campaign materials
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Led end-to-end project management and multi-stakeholder engagement across both founding organizations
Facilitated discovery through interviews, surveys, and workshops with 30+ participants
Managed naming exploration and brand alignment workshops
Co-directed development of the full identity system, including logo, tagline, messaging, and brand voice
Oversaw content development, UX design, and website production
Ensured on-time delivery of all branded materials, including documentation, collateral, and public-facing content
Led live training sessions with the client team on web functionality and content management best practices
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The rebrand began with an intensive discovery phase to unite cross-sector board members and investors from across the country on a definitive and clear path forward. Through collaborative research, we clarified core values, strategic positioning, and naming criteria that reflected a collective vision: youth-centered impact through philanthropic partnership.
To achieve alignment, I co-developed and facilitated a series of stakeholder workshops and engagements—guiding participants from identifying core values through visual identity exploration, including palette and logo selection.
Once the new name, Youth Invest Partners, was approved, we transitioned into concept development—crafting a cohesive visual and verbal identity that conveyed momentum, equity, and partnership. The final logo integrated elements from both legacy brands and was paired with a vibrant palette and tagline: Collaborate. Innovate. Transform.
In parallel, we produced a responsive website and comprehensive campaign toolkit, including a fact sheet, case for support, and branded social assets. The brand launched at a public-facing event, supported by a coordinated digital rollout.
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New brand identity successfully launched and introduced via a multi-phase campaign
Achieved near-unanimous approval from board and stakeholder participants
Website and assets helped anchor all external communications and fundraising efforts for the $4M+ annual organization
Project led to repeat business, including the Youth Invest Partners Legacy Impact Report—generating over $40K in additional revenue
