Client Representative, Creative Director, Creative Services Director, two Senior Designers, and a Web Development Consultant

• Brand audit and positioning strategy

• Logo refinement and overhaul brand identity

• Brand guidelines and documentation

• Website redesign and content coordination

• Business cards, collateral, and digital assets

• Directed a multi-disciplinary design team through concept development, client review, and final delivery

• Managed project timeline, resource planning, and stakeholder communication

• Led presentations and strategic conversations with Chaise’s leadership team

• Delivered all milestones on schedule, aligning deliverables with project goals

The engagement commenced with a comprehensive brand audit to asses Chaise Group’s existing visual assets, verbal identity, and consistency across all client-facing materials. While the organization maintained a functional logo and website, it lacked a cohesive and scalable brand system to support long-term growth and stakeholder alignment.

Leveraging insights from the audit, we developed a refreshed brand identity that honored the company’s established presence while introducing a modernized visual language. The updated identity proposed a bold geometric elements, refined typography, and a color hierarchy designed to improve clarity, flexibility, and adaptability across both digital and print media.

To ensure consistency moving forward, we produced a detailed brand guidelines document spanning over 30 pages. This guide outlined strategic messaging, visual identity principles, and technical specifications for asset usage—serving as a reference for future implementation across platforms and mediums.

• All project milestones were met on schedule and within scope

• The refreshed brand was used across platforms and continues to be used as the basis of recent brand updates

• The client re-engaged our team for additional work; including event materials and the creation of RFP Response templates